Director Product Marketing

In this role you lead product marketing for Vishay Dale Electronics, shaping market strategies, go-to-market plans, and messaging to drive profitable product performance. You will analyze target markets, customers, and competitors to inform pricing and promotions, coordinate cross-functional efforts, and ensure accurate technical documentation. The position combines strategic oversight with hands-on campaign leadership, requiring collaboration across teams and travel to support local initiatives. This role offers broad visibility and a chance to influence product positioning in a global electronics business.

• health care coverage
• financial support programs
• opportunities to work globally and locally
• open and collaborative culture

• Design product-related market strategies and marketing plans to ensure profitable business for the assigned product
• Analyze market information on target markets, customers, and competitors
• Derive product requirements and go-to-market plans, including pricing, promotion and placement
• Drive product-related outbound marketing activities and campaigns
• Lead product alignments on pricing, messaging and market positioning
• Ensure technical specifications and data are documented and maintained in systems
• Monitor trends and coordinate activities to align with plans
• Plan and coordinate activities for local projects or workstreams and products assigned
• Coordinate cross-functional resources, manage activities, evaluate milestones, and initiate final acceptance

• Bachelor s degree in electronic or electrical engineering
• Minimum 5 8 years of marketing or business development experience in electronics industry
• Ability to travel 40%-60%

• Cross-functional collaboration
• Strategic thinking
• Effective communication
• Market analysis
• Go-to-market planning
• Pricing strategy